JACK RYAN Labs
Where Neuroscience meets Marketing
JACK RYAN Labs is Scotland’s only fully ad and creative testing lab. Using a combinatorial approach of Applied Neuroscience and Data Science, we build real human insight tests with extrapolated data to show demonstrable intent, feedback and emotive responses.
Based in Glasgow, we are part of a wider team drawing on over a century of experience.
It's not rocket science, but it is brain science.
In partners you can trust
Our Labs applies the current highest standards of Applied Neuroscience and we carry accreditation from major bodies for our advertising research.
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in human-computer interaction, and in marketing and advertising.
There are a number of different techniques that can be used to track eye movement. The most common method is video-based eye tracking, which uses a specialist camera to record the position of the eye. Other methods include infrared-based eye tracking, electrooculography, and pupil tracking.
Eye tracking has a number of applications. It can be used to study how people read and to understand what factors influence reading comprehension, video attention and creative advertising. It can also be used to investigate how people search for information on websites. In addition, eye tracking can be used as a tool for usability testing, to assess how easy it is for people to use a particular piece of software or hardware.
Learn more about Ad Testing
Our Labs applies the current highest standards of Applied Neuroscience and we carry accreditation from major bodies for our advertising research.