Marketing to millennials? The answer might be in their brainwaves.
Understanding consumer behaviour is crucial to maximising Ad ROI
Neuromarketing is the study of consumer behaviour encompassing the fields of Neuroscience, Psychology and Marketing to understand consumer behaviour truly.
By tracking neural signals, dilation of pupils, fMRI, PET, eye tracking, respiration rates and non-verbal behaviour, we can genuinely understand higher than before consumer insights to maximise return on ad spend.
Neuromarketing is truly around Brand Learning. What triggers positive and negative feelings in your potential customer, and how can you utilise this data to make informed decisions on your ad variation, marketing strategy, branding and products.
We have several Neuromarketing professionals with both functional studies in Neuroscience and Marketing at one of the UK's leading universities. So today, we can embrace Neuromarketing as a direct means of understanding actual consumer behaviour.
Can only be unlocked through Applied Neuromarketing
Why Neuromarketing for advertising?
Why are we using fundamental neuroscience to understand consumers? Well, it's pretty simple.
Traditional methods use surveys, interviews, and focus groups, where people are overtly and consciously reporting on their experiences and thoughts.
Conversely, the unconscious side of consumer behaviour is mainly unmeasured in traditional methods.
Neuroscience has the potential to understand the unconscious drivers of choice.
Neuromarketing has a significant impact on all activities and should now be a major part of any brand's toolkit.
At JACK RYAN, we have in-house resources tailored explicitly for Neuromarketing, including eye-tracking (Particularly useful for website design & conversion rate optimisation, colours and ad placement).
In addition, we also have access to modelling data based on Neuroscience experiments and our team is actively engaged in the field.