A COVID-19 MARKETING CASE STUDY
Developed and manufactured in the UK, Puretouch® is a self-adhesive antimicrobial surface wrap embedded with the active ingredient Microbic™ AMS001 which prevents the growth of microorganisms.
148
Reach Increase (%)
500
Return On Investment
5
New Channels
The Challenge
Touch Innovations primary customer base to date was built on previous relationships with major brands, the company now needed a comprehensive marketing solution to build a bespoke online experience that would tell their story, building trust in the product and ultimately convert unit sales.
Primarily targeting both large organisations and small SME's in a number of sectors including Aerospace & Travel, Hospitality, Education and Sports required a strategy that delivered the right message to the right influence makers in each organisation.
The Strategy
We worked with the internal team to create a fully online presence with the clear mission to Educate, Inform & Provide a full end-to-end order acquisition and fulfilment solution.
Through the design of a fully response website, we build the customer journey around discovery of 'The Science & Facts' which did the talking for the product before a full sales conversion funnel where businesses can select pack and product sizes to suit their business needs
The new PureTouch website also features full account management inside a customised Content Management System and the ability for Touch Innovations to integrate into their existing eco-system.
The Results
Result: 148% increase in Reach over the course of the campaign.
148
Reach Increase (%)
500
Return On Investment
5
New Channels
"The team were able to adapt and build a full bespoke solution in record fast time and then outline a commercially aware and strategic plan for route to market, identifying key sectors and supporting growth"
Laurel Fulcher, Touch Innovations