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UKTC Testing

A Customer Story

United Kingdom Testing and Certification (UKTC) is a market leading fire testing and certification organisation with an UKAS accredited test laboratory in Scotland.

22

% Search Market Share

600

% Return on Ad Spend

25

% CPA Reduction over 90 days

The Challenge

The company is responsible for ensuring the highest level of compliance for a range of private and public sector end customers across the UK.

Working with the internal team at UKTC, we identified the need to raise brand awareness amongst the organisations' end prospective customers - including a competitive content strategy to demonstrate expertise in the area with relevant and timely communications.

The Strategy

In addition to brand building, we also devised and launched paid search to drive lead generation into HubSpot CRM - enabling a cost effective cost per acquisition for new business development whilst working closely with the client to qualify leads and develop enhanced targeting through analysis.

The Results

Fully Responsive website based on enhanced audience and traffic analysis

Resulting in an increase of 200% in session time.

22

% Search Market Share

600

% Return on Ad Spend

25

% CPA Reduction over 90 days

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