A Customer Story
United Kingdom Testing and Certification (UKTC) is a market leading fire testing and certification organisation with an UKAS accredited test laboratory in Scotland.
22
% Search Market Share
600
% Return on Ad Spend
25
% CPA Reduction over 90 days
The Challenge
The company is responsible for ensuring the highest level of compliance for a range of private and public sector end customers across the UK.
Working with the internal team at UKTC, we identified the need to raise brand awareness amongst the organisations' end prospective customers - including a competitive content strategy to demonstrate expertise in the area with relevant and timely communications.
The Strategy
In addition to brand building, we also devised and launched paid search to drive lead generation into HubSpot CRM - enabling a cost effective cost per acquisition for new business development whilst working closely with the client to qualify leads and develop enhanced targeting through analysis.
The Results
Fully Responsive website based on enhanced audience and traffic analysis
Resulting in an increase of 200% in session time.
22
% Search Market Share
600
% Return on Ad Spend
25
% CPA Reduction over 90 days