Like most high street retailers, Scottish kilt makers MacGregor MacDuff were brilliant at their high levels of customer service and attention, but needed help to attract, retain and 'win back' customers online - this is where one of our digital marketers came in...
Across the customer lifecycle the first buy can be achieved with a high performance sales funnel from media such as paid search or Facebook advertising; however after that first purchase how can you re-ignite the customer to make a second purchase? To become an advocate for the brand as such?
Across the customer lifecycle the first buy can be achieved with a high performance sales funnel from media such as paid search or Facebook advertising; however after that first purchase how can you re-ignite the customer to make a second purchase? To become an advocate for the brand as such?
By using advanced re-marketing activity based on omni-channel engagement across web and social media, Predictive marketing to drive search terms based on intent and live monitoring we re-engaged customers and converted at half the cost rate of the original acquisition.
All of the new MacGregor and MacDuff activity is now driven by data-decisions which we implemented after conducting significant conversion rate optimisation across the brands' website and digital presence; including building bespoke dashboards for live real-time monitoring.
