Our Brief; To take a renowned Portuguese furniture brand which is known across continental Europe to the UK with a bang.
Launch a fully responsive multi-platform website and online experience for retailer and interior design customers with a fully secure portal to facilitate UK sales & distribution.
Enhance, Design & Develop the brand and story for launch at the biggest date in the UK furniture calendar; January Furniture Show at the NEC in Birmingham, England.
We worked with Evanyrouse UK to create a story and subsequently launched the brand for the marketplace, connecting with retail customers and consumers together.
The brand story concept was focussed around the companies Varzzy Collection and their dining range which we developed the creative concept of the dining table being at the centre of the home and where the conversation takes place.
This successfully then picked up Most Commended at the January Furniture Show where we developed branding and marketing for the launch event.
To support the brand, we built a fully responsive website to capture the essence of this luxury brand with functionality for retail and interior design customers to access their own custom built dynamic portals with crucial information, ordering & news.
Away from the computer and mobile phone screen, we also designed and had printed marketing materials including large scale banners & signage, brochures and luxury business cards embedded with gold hot foil.