A COVID-19 MARKETING CASE STUDY
Making everyday surfaces safer to touch.
Developed and manufactured in the UK, Puretouch® is a self-adhesive antimicrobial surface wrap embedded with the active ingredient Microbic™ AMS001 which prevents the growth of microorganisms.
Touch Innovations pioneered the proven solution with a number of adhesive options benefiting from Antimicrobial protection, a user friendly approach, safe visibility and round the clock protection.
The company already provides this service to brands such as Virgin Media, Electronic Arts & Deliveroo amongst others.
The Brief: Design, Launch & Promote.
Touch Innovations primary customer base to date was built on previous relationships with major brands, the company now needed a comprehensive marketing solution to build a bespoke online experience that would tell their story, building trust in the product and ultimately convert unit sales.
Primarily targeting both large organisations and small SME's in a number of sectors including Aerospace & Travel, Hospitality, Education and Sports required a strategy that delivered the right message to the right influence makers in each organisation.
Solution: End-to-End self service.
We worked with the internal team to create a fully online presence with the clear mission to Educate, Inform & Provide a full end-to-end order acquisition and fulfilment solution.
Through the design of a fully response website, we build the customer journey around discovery of 'The Science & Facts' which did the talking for the product before a full sales conversion funnel where businesses can select pack and product sizes to suit their business needs
The new PureTouch website also features full account management inside a customised Content Management System and the ability for Touch Innovations to integrate into their existing eco-system.
Trust is centric to a product such as PureTouch and so 2 videos were produced to build on the key features around being safe to touch and introducing this new brand to market.
To drive new customers, we discovered that Small Businesses were not aware that such technology existed and so we planned and executed a two-fold strategy to first build the brand with a value-offer alongside targeted activity supported by a Business Development function.
By offering the first 'Starter/ Sample' pack free, we were able to demonstrate the products' key qualities and then drive those customers to a subscription option with self service through the website
This resulted in significant rate of growth and reach with an increase of 148% over the course of the campaign; we now continue to support the brand as it expands with the internal team helping to identify new opportunities and provide a full service solution.
Result: 148% increase in Reach over the course of the campaign.
"The team were able to adapt and build a full bespoke solution in record fast time and then outline a commercially aware and strategic plan for route to market, identifying key sectors and supporting growth"