Driving High-Quality Intent leads for Scotland’s largest dental group
200%
Increase in leads
50%
Decrease in the Cost Per Lead
615K
People Reached
Background
Dental Studio Scotland, a leading dental care provider, engaged us as their full-service agency in Spring 2020. With a deep understanding of their business goals and values, we have since been managing their website, marketing activities, and overall online presence. Dental Studio Scotland offers a variety of private dental treatments, and our partnership has focused on promoting their brand and services to a wider audience.
The Challenge
The primary challenge was to help Dental Studio Scotland reach new customers and generate a consistent stream of high-intent leads for their private dental treatments. The brand needed to expand its visibility and attract potential clients who were genuinely interested in receiving quality dental care from a trusted provider.
Our Approach
To tackle this challenge, we developed dynamic creative content that was engaging and visually appealing. We launched targeted ad campaigns across multiple platforms, including Facebook, Instagram, and Programmatic placements, to reach a broader audience and generate direct leads. We designed a bespoke platform form that pre-filled user's names and emails, making it easier for potential clients to connect with the brand.
In addition to these efforts, we utilised Snapchat as an awareness driver, specifically targeting females aged 25-35. This strategic approach increased brand frequency and helped Dental Studio Scotland become more recognisable among its target demographic.
The Results
During a single campaign burst, our efforts reached 615,000 targeted users, resulting in a remarkable 200% increase in leads for Dental Studio Scotland. Furthermore, we achieved an impressive cost per lead of just £3.84, far surpassing the industry average of £25. This significant reduction in cost and substantial increase in leads demonstrated the success of our carefully crafted and executed marketing strategy.
In conclusion, our work with Dental Studio Scotland showcased our ability to identify the right channels, craft engaging content, and successfully reach the target audience. By understanding the brand's unique challenges and goals, we were able to drive a significant increase in high-intent leads while reducing the cost per lead, ultimately contributing to the growth and success of Dental Studio Scotland.