News and Ideas worth Sharing

Why Brand Management is Important

Iconic brand designer Walter Landor once said, a "Products are made in the factory, but brands are created in the mind." This memorable...

Neuromarketing - The Future of Advertising

Neuromarketing is a branch of marketing that applies principles from neuroscience to understand consumers' responses to marketing stimuli...

Introducing SoLoMo. A Strategy for Small Local Businesses.

We've developed a winning strategy for small local businesses to acquire, retain and engage with customers - it's simple, yet incredibly...

Machine Learning, Facebook and getting it right.

Machine Learning may quite well be the future of digital marketing, a view shared by 97% of marketing influencers (Park, 2018), and with...

Our Tips for a Digital Pride Month

This years Pride Month marks 51 years since the first pride march was held in New York City, making a pivotal moment in the Gay...