Why Brand Management is ImportantIconic brand designer Walter Landor once said, a "Products are made in the factory, but brands are created in the mind." This memorable...
Neuromarketing - The Future of AdvertisingNeuromarketing is a branch of marketing that applies principles from neuroscience to understand consumers' responses to marketing stimuli...
Introducing SoLoMo. A Strategy for Small Local Businesses.We've developed a winning strategy for small local businesses to acquire, retain and engage with customers - it's simple, yet incredibly...
Machine Learning, Facebook and getting it right.Machine Learning may quite well be the future of digital marketing, a view shared by 97% of marketing influencers (Park, 2018), and with...
Our Tips for a Digital Pride MonthThis years Pride Month marks 51 years since the first pride march was held in New York City, making a pivotal moment in the Gay...