top of page

Why you should adopt Sellers.json and SupplyChain Object in your SSP.

Roadmap for implementing sellers.json

Adopting sellers.json and the SupplyChain object is a critical step for our downstream partners in the digital advertising ecosystem. These tools offer numerous benefits:

1. Increased Transparency: With sellers.json, downstream partners can verify the legitimacy of their ad inventory suppliers, ensuring they are dealing with reputable sellers. This transparency builds trust and credibility in the digital ad marketplace.

2. Fraud Prevention: By enabling clear visibility of each entity in the supply chain, sellers.json and the SupplyChain object help in identifying and avoiding fraudulent activities, protecting both buyers and sellers.

3. Improved Accountability: These tools make the ad supply chain more accountable. Parties involved in malpractice can be easily identified, fostering a more responsible and ethical advertising environment.

4. Enhanced Efficiency: By streamlining the identification process of sellers, these tools reduce the time and resources spent on vetting and verifying partners, leading to more efficient operations.

5. Better Decision Making: With a clearer understanding of the supply chain, downstream partners can make more informed decisions about their ad buying and selling strategies.

If you want to find out more about Sellers.json or supply chain object, you can find out more by visiting IAB Tech Lab here: 

bottom of page