Adopting sellers.json and the SupplyChain object is a critical step for our downstream partners in the digital advertising ecosystem. These tools offer numerous benefits:
1. Increased Transparency: With sellers.json, downstream partners can verify the legitimacy of their ad inventory suppliers, ensuring they are dealing with reputable sellers. This transparency builds trust and credibility in the digital ad marketplace.
2. Fraud Prevention: By enabling clear visibility of each entity in the supply chain, sellers.json and the SupplyChain object help in identifying and avoiding fraudulent activities, protecting both buyers and sellers.
3. Improved Accountability: These tools make the ad supply chain more accountable. Parties involved in malpractice can be easily identified, fostering a more responsible and ethical advertising environment.
4. Enhanced Efficiency: By streamlining the identification process of sellers, these tools reduce the time and resources spent on vetting and verifying partners, leading to more efficient operations.
5. Better Decision Making: With a clearer understanding of the supply chain, downstream partners can make more informed decisions about their ad buying and selling strategies.
Along with tools like sellers.json and the SupplyChain object, the Open Measurement SDK (OM SDK) is an open-source kit for digital advertising that standardises ad measurement, ensuring accurate viewability and consistent reporting. Integrating the OM SDK improves ad performance insights, brand safety, and trust in digital ads.
Some key benefits of OM SDK:
Accurate Measurement: Provides reliable metrics for ad viewability and verification, ensuring users see ads.
Increased Transparency: Real-time verification of ad impressions helps combat fraud and misreporting.
Cross-Platform Compatibility: Works across mobile apps, video players, and web environments.
Industry Standard Support: Adheres to IAB Tech Lab standards for consistent, trustworthy ad measurement.