Brand activations and associated neuro-associated 'learning' can be so incredibly powerful and if you're a marketing manager and haven't used Neuromarketing Learning in your campaigns then maybe you shoud've went to Specsavers afterall.
Specsavers have re-launched their winning line, but with a difference of combinatorial platforms from TV, social, print, radio and out of home - all digitally charged.
Consider how your brand could have a 'Should've Gone' moment; how would you combine platforms and activate in physical spaces with real people demonstrating authenticity and stories that reflect your audience in a Post-COVID world.
There are a few key things to keep in mind when activating a brand:
1. Establish clear goals and objectives. What do you want to achieve with your campaign?
2. Keep your messaging on-brand. Make sure all communications and activations reflect the values and voice of your company.
3. Choose the right channels. Not all channels are created equal – make sure you’re using the right ones to reach your target audience.
4. Plan, plan, plan. Make sure you have a detailed plan in place before launching your campaign. This will help ensure success.
5. Measure results and adjust as needed. Always track how your campaign is performing and make changes as needed.
When done correctly, brand activation can be a powerful way to connect with customers and boost sales. By following these tips, you can create an activation that’s sure to engage your audience and help your brand stand out.