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First Group Appoints JACK RYAN

FirstGroup plc, Britain's leading transport group, is excited to reveal a dynamic partnership with the JACK RYAN. This collaboration ushers in FirstGroup's inaugural national recruitment campaign, showcasing across digital, print, and out-of-home.

First Group Appoints JACK RYAN

Having been at the forefront of transport services, FirstGroup operates over 20% of the UK's local bus services with a fleet nearing 9,000 buses, ferrying an impressive 2.9 million passengers daily in over 40 major towns and cities. Additionally, they are notable for their passenger rail franchises which encompass Avanti West Coast, Great Western Railway, and South Western Railway. First Group plc have appointed JACK RYAN as the agency on record spearheading the campaign with full media planning, buying, and execution of a comprehensive digital performance strategy spanning multiple verticals. This robust digital approach encompassed Search, Paid Social, and Programmatic initiatives, ensuring a holistic digital presence. The campaign's reach extends to digital out-of-home platforms, prominently across the UK's major urban centres and will feature a cover wrap of the Metro Newspaper.

"In joining forces with one of the UK's transport trailblazers, we're not merely initiating a campaign; we're pioneering the first-ever national recruitment drive for the group. Every great journey begins with a visionary step, and this marks our collective stride towards shaping the next chapter of transport talent in the UK."

Jon Hill, Media Partner at JACK RYAN.

The partnership between FirstGroup plc and JACK RYAN symbolises more than a mere collaboration. It represents an unwavering dedication to innovation, excellence, and outreach.


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