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Going green: The benefits of environmentally friendly marketing

The business world is constantly changing, and with the rise of environmental awareness, many companies are looking for ways to go green. There are a number of benefits to environmentally friendly marketing practices, from reducing waste to creating a more positive image for your company. In this article, we'll discuss some of the best ways to go green with your marketing.



Marketing has a reputation for being wasteful and environmentally destructive, but there are actually many ways to market your business in an environmentally friendly way. Here are some of the of biggest reasons to switch to environmentally friendly marketing:


1. It helps reduce paper waste.


2. It raises awareness of environmental issues.


3. It can save businesses money.


4. It sets a good example for other businesses.


5. It helps create a more sustainable business model.


6. It builds trust and credibility with consumers.


7. It differentiates your business from the competition.


8. It can make your business more efficient and effective overall.


9. It’s the right thing to do.



Tips for going green with your marketing campaigns


There are a number of ways businesses can go green with their marketing campaigns. Here are a few tips:


1. Use recycled materials in your marketing materials whenever possible. This includes using recycled paper for printing, using recycled plastic for product packaging, and using recycled materials in promotional items.


2. Reduce paper waste. Avoid printing unnecessary materials and use both sides of the paper when printing.


3. Use digital marketing methods whenever possible. This includes using email marketing, online advertising, and social media marketing.


4. Educate your employees and customers about environmentally friendly practices.Encourage them to recycle, reuse, and reduce waste in their own lives.

Adopting even a few of these practices can make a big difference for the environment.


Going green with your marketing is not only good for the planet, but it’s also good for business. It shows that you care about sustainability and that you’re taking steps to reduce your company’s impact on the environment.



Case Studies of Going Green

Businesses have started to realise the importance of going green and adopting environmentally friendly marketing practices. Not only is this the right thing to do, but it can also be beneficial for a company’s bottom line. Here are a few case studies of successful eco-friendly marketing campaigns:

PepsiCo’s “Live for Good” Campaign


In 2009, PepsiCo launched its “Live for Good” campaign. The goal of the campaign was to encourage people to live a more sustainable lifestyle. As part of the campaign, PepsiCo pledged to reduce its own carbon footprint by 20 percent by 2025. The company also promised to invest $1 billion in green initiatives over the next 10 years.


The “Live for Good” campaign was successful in raising awareness about PepsiCo’s commitment to sustainability. It also helped to change the perception of the company as a polluter. In the past, PepsiCo had been criticised for its use of plastic bottles and its impact on the environment. However, the “Live for Good” campaign helped to improve the company’s image and made people more likely to buy Pepsi products.

Seventh Generation’s “Unscrunchables” Campaign


In 2010, Seventh Generation, a manufacturer of eco-friendly household products, launched an ad campaign called “Unscrunchables.” The goal of the campaign was to raise awareness about the company’s commitment to sustainability and its use of recycled materials.


As part of the campaign, Seventh Generation created a series of short animated videos that featured animals “unscrunching” recycled materials.



The examples of PepsiCo and Seventh Generation demonstrate that going green can be good for business. Not only does it help to raise awareness about a company’s commitment to sustainability, but it also makes people more likely to buy its products. In addition, adopting eco-friendly marketing practices can help a company reduce its carbon footprint and save money on energy costs.


Consider your entire supply chain when embarking in this journey. At JACK RYAN we are one of the global signatories of The Climate Pledge and have made significant gains on Our Impact.