NHS x JACK RYAN on the race against Cancer.

As the incumbent agency for the NHS, last week we launched the Cervical Cancer Prevention Campaign 2025 following the success of last years award recognised activation.

The campaign features TV Doctor Dr Nighat Arif and Bake Off Star Laura Adlington in the aim to debunk common misconceptions around screening and how important this simple two minute test is to potentially saving your life.

This years campaign is featured across Outdoor, Social Media, Radio, In-Gym, CTV and TV.