NHS x TikTok in new world-first campaign

Today marks the launch of a game-changing public health campaign for our client, NHS.

Featuring a first-of-its-kind partnership with TikTok using the TikTok One Platform, 13 creators, and working with four-time British Olympian Donna Fraser OBE, we’re reaching audiences with authentic, user-generated content that educates, informs, and inspires — from how to prepare for your cervical screening to why the HPV vaccine is a vital step in cancer prevention.

The creators explain who is suitable for a HPV vaccine and how to get it, and why it's important for women and people with a cervix over the age of 25, who have had their vaccine to still attend regular cervical screening. 

Cervical screening, which can sometimes be referred to as a smear test, is a test to check the health of the cervix and help prevent cervical cancer. It's offered to women and people with a cervix aged 25 to 64. 

The HPV vaccine reduces your risk of cervical cancer. The vaccine has shown to dramatically reduce cervical cancer rates by almost 90% in women in their 20s who were offered it at school. (BMJ, 2023)

Every post, every video and every conversation brings us closer to the goal: eliminating cervical cancer by 2040.