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Prospecting: To call or to e-mail

When it comes to making first contact with potential customers, there are two main strategies: the sales email and the cold call. But when should you use each of these methods, according to data?


The data shows that the best time to send a sales email is between 8am and 10am, while the best time to make a cold call is at 3pm.


So, when should you use each strategy? If you want to reach potential customers through their email inboxes, send a sales email. If you want to reach them by phone, make a cold call.


Of course, there are exceptions to every rule. Some businesses may find more success with one method over the other, depending on their products or services. And some customers may prefer one type of contact over the other.


The best way to figure out what works best for your business is to test both methods and see which generates more leads and conversions.



Best cold e-mail tactics involve an element of personalisation. This can be something as simple as mentioning a recent article you read that relates to their industry, or sharing a relevant statistic that's specific to their company.


When it comes to cold calling, the goal is to make an immediate connection with the prospect. Avoid small talk and get to the point quickly. Be clear about why you're calling and what value you can provide.


The best time to use a sales email is when you have already established some sort of relationship with the prospect. This could be through a mutual connection, previous interaction, or even just something as simple as having attended the same event.


When it comes to cold calling, the best time to make the call is when you have the most information about the prospect. This means doing your research and gathering as much data as possible before making the call.


There's no right or wrong answer when it comes to deciding between a sales email or a cold call. It all depends on what's most relevant to your specific situation and the needs of your prospect.


What's most important is that you're using the right tool for the job. By understanding when to use a sales email and when to make a cold call, you can ensure you're always making the best possible impression on potential customers.


Discover our approach to E-mail Marketing or reach out to our team of strategists to help you drive qualified leads.