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RefSettings Object: Optimising Ad Refresh

  • Feb 26, 2025
  • 1 min read

RefSettings Object and Its Advantages


The IAB Tech Lab introduced the RefSettings object in OpenRTB 2.6 to standardise ad refreshing without page reloads, maintaining user engagement. RefSettings provides a structured way to communicate ad refresh policies between publishers and bidders, ensuring alignment and optimising ad delivery.


Image that says OpenRTB and iab.techlab


Advantages of RefSettings


  • Enhanced Transparency: Bidders get a clear picture of ad refresh policies, letting them assess the value of impressions better.

  • Improved User Experience: Controlled refresh intervals stop ad fatigue and make sure users aren't overwhelmed by too many ad changes.

  • Optimised Ad Performance: Standardised refresh settings allow for better measurement of ad viewability and engagement, leading to more effective campaigns.



For more on the RefSettings object, refer here. 

 
 
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