Same Symptoms. Different Story.

[Campaign Spotlight] This month, working with the NHS and RM Partners Cancer Alliance, we launched SAME SYMPTOMS. DIFFERENT STORY to highlight key symptoms of bladder cancer and remind people, especially women, to contact their GP practice early to get their symptoms checked.

Over 20,000 people diagnosed with bladder cancer each year, yet it’s not widely recognised as a common cancer and so is often diagnosed at a later stage.

Symptoms of bladder cancer can overlap with the symptoms of urinary tract infection (UTI), especially where blood in pee is caused by a UTI or gynaecological issues including menopausal/post-menopausal symptoms.

Launched with a multi-faceted digital and highly targeted OOH strategy across the Bus and Tram network in London. The campaign is supported by GPs and healthcare professionals across north west and south west London boroughs. You may have even spotted familiar faces on tram/bus shelter adshells and pharmacies. 

Huge thank you to everyone involved including our partners at Global and JC Decaux and our fantastic clients at the NHS.