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At JACK RYAN, we've always prided ourselves on our ability to identify and collaborate with the industry's best. This time, we're proud to partner with one of the UK's leading energy providers, SSE. As one of the UK's most substantial electricity network companies and a leader in renewable energy generation, SSE's legacy spans over 70 years.


Digital Frontiers: Launching the Next-Gen Talent Acquisition for SSE

In an age dominated by the digital realm, the traditional methods of talent acquisition have evolved. Recognising this shift, our partnership with SSE embarks on a state-of-the-art digital strategy. We're talking about a well-calibrated blend of paid social campaigns, precision-targeted search strategies, and interactive webinars. Our goal? To tap into a diverse audience—those already immersed in the energy sector, and those who might not have yet envisioned a technical role within SSE.

Through robust targeting and continuous N-Gram and brand analysis, we aim to showcase SSE not just as a workplace, but as a hub of innovation and opportunity.

Working closely, the webinars will serve as a beacon, shedding light on the multifaceted roles within the organisation, answering queries, and engaging with potential talent in real-time. Meanwhile, search and social campaigns will strategically engage with individuals, guiding them to explore and envision a future with SSE.

Proprietary Tech: The Backbone of Our Strategy

At the heart of our innovative approach lies JACK RYAN's proprietary technology. A culmination of years of research, development, and refinement, our technology stack allows us to capture and analyse granular data at every touchpoint. From the moment an individual interacts with campaigns, we can trace their journey, understanding their behaviours, preferences, and engagement levels.

This level of intricate detail equips us with the insight to optimise, refine, and drive greater results in real-time.

Attribution Modelling: Driving a Conversion-First Approach

Building on this, our full attribution modelling takes centre stage. By leveraging this model, we can determine which channels and touch-points are most effective in driving conversions through application stage, allowing us to allocate resources and focus where they make the most significant impact.

This conversion-first philosophy ensures that every pound spent, every campaign launched, and every strategy devised is laser-focused on delivering tangible results. With SSE's ambition and JACK RYAN's cutting-edge approach, we're not just aiming to fill roles; we're set on attracting the best and brightest minds, channelled with precision through the funnel of our sophisticated digital machinery.


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