London - (April 4, 2024) - JACK RYAN, are proud to announce that we have been awarded the latest Gold Standard Certification from the Internet Advertising Bureau (IAB) UK.
JACK RYAN has been a strong supporter of the IAB’s Gold Standard since it launched. The latest Gold Standard certification will bring greater transparency to the digital supply chain, as well as CTV, gaming and audio and greater safeguards for advertisers in the financial services industry.
The IAB has made great strides in bringing the industry together to drive real change to the advertising ecosystem, resulting in improvements to ad fraud, brand safety and ad bombardment.
The latest version of the IAB Gold Standard strengthens the existing framework by incorporating the following new criteria;
Buyers.json & DemandChain Object – two new buy-side transparency standards introduced by the IAB Tech Lab which help address the challenges around malvertising and nefarious ads, by providing transparency around the entities that are involved with publishing such ads.
Open Measurement SDK – designed to facilitate third party viewability and verification measurement for ads served to web video and native app environments.
Ads.txt – a mechanism for publisher content distributors to publicly declare their authorised advertising systems and identifiers within those systems. In the new spec, IAB ads values to help buyers determine the owner and manager of inventory
Financial Services - Improvements on processes for conducting checks for advertisers in the Financial services industry where there is a requirement to register with the FCA or equivalent;
Achieving greater transparency in the complex programmatic ecosystem continues to be a key objective for JACK RYAN and one that we will continue to support through initiatives such as these which help rebuild trust in the digital supply chain.
Jon Hill, Media Partner, JACK RYAN, commented:
“The IAB Gold Standard provides increased transparency and accountability for all our advertising partners within the programmatic supply chain. We’re pleased to have worked with Trustworthy Accountability Group (TAG) and the Audit Bureau of Circulation (ABC) on our independently assessed Brand Safety practices and policies which deliver better accountability and transparency for our clients”
JACK RYAN becomes one of the seven Global Agencies in the UK to adopt the Buyer Planner Gold Standard certification including WPP, IPG, OMG, Dentsu and Havas.