It's hard to believe that we're already halfway through the year, it's time to start thinking about the upcoming trends that will dominate the marketing industry in the second half of this year. So what can you expect in the next few years? Here are some of the hottest trends that are expected to take off.
Augmented Reality in Marketing
Augmented reality is predicted to have a large impact on marketing in the remainder of this year and into 2023. Marketers will be able to use augmented reality to create more engaging and interactive marketing campaigns. For example, consumers could be able to use augmented reality to view products in a virtual environment before making a purchase. This would allow them to see how the product looks and feels before making a commitment.
Chatbots & Messenger
As one of the top marketing trends for 2022, chatbots and messaging apps are expected to have a large impact on the industry. Chatbots are computer programs that can mimic human conversation, and they're becoming increasingly popular for customer service and marketing purposes. Messaging apps, such as WhatsApp, Facebook Messenger, and WeChat, are also becoming more popular, and businesses are starting to use them to reach out to customers.
As artificial intelligence becomes more advanced, marketers will be able to use it to create more ultra-personalised content for each individual consumer. AI will be able to track a person's preferences and interests and then generate content that is tailored specifically for them. This will ensure that each person sees content that is relevant to them, which will make them more likely to engage with it.
Targeting Customers with AI
Another trend that is expected to become more popular in the next few years is using AI to target customers. By using a customer's behaviour, marketers will be able to identify when they are most likely to make a purchase. This information can then be used to target them with advertising and special offers at the most opportune times.
These are just a few of the marketing trends that are predicted to be big in the second half of 2022. As you can see, there is a lot to be excited about! Make sure you stay up-to-date on all of the latest trends so that you can be prepared for what's to come.