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Thought: Driving Creativity & Innovation

Most people think that in order to be creative, you have to be born with a certain level of intelligence or creativity. However, research has shown that this is not the case. In fact, as long as your I.Q. is above average, intelligence and creativity are not related at all. This means that anyone has the potential to be creative and innovative.



One of the most important traits of successful entrepreneurs is their ability to think outside the box. They are always coming up with new and innovative ideas that push the boundaries of what is possible. In order to be a thought leader in your industry, you need to be constantly thinking about ways to improve upon what already exists.


The power of creativity and innovation in business

The power of creativity and innovation in business is undeniable. Entrepreneurs are able to think outside the box and come up with new and innovative ideas that can change the course of their industry. Thought leadership is key for any entrepreneur looking to make a name for themselves in their industry. Here are three ways you can become a thought leader in your field.


1. Be open to new ideas

The first step to becoming a thought leader is to be open to new ideas. This means being willing to experiment and try new things. It also means being open to feedback and criticism. Entrepreneurs who are afraid to fail or are resistant to change will never become thought leaders.


2. Be passionate about your work

The second step to becoming a thought leader is to be passionate about your work. This means being excited and enthusiastic about what you do. It also means being willing to put in the extra work required to be successful. Passionate entrepreneurs are the ones who are usually able to come up with new and innovative ideas.



The importance of creativity and innovation in the workplace

Creativity and innovation are essential in any workplace. They allow businesses to grow and stay competitive in a constantly changing world. Here are just a few of the many reasons why creativity and innovation are so important in the workplace:

1. They help businesses stay ahead of the competition.

In order to stay competitive, businesses need to constantly be coming up with new and innovative ideas. If your business is stuck in a rut, it will quickly fall behind the competition.

2. They keep businesses relevant.

In order to stay relevant, businesses need to evolve with the times. What worked 10 years ago may not work today. By being creative and innovative, businesses can stay ahead of the curve and remain relevant.

3. They attract and retain top talent.

The best and brightest employees are attracted to workplaces that encourage creativity and innovation. If you want to attract and retain the best talent, you need to create a workplace that fosters creativity and innovation.

4. They improve bottom-line results.

Creativity and innovation can have a positive impact on the bottom line. By coming up with new and better ways to do things, businesses can improve efficiency and save money.

5. They foster a culture of continuous improvement.

Encouraging creativity and innovation in the workplace fosters a culture of continuous improvement.


Creativity and innovation are born through driving a culture of thought leadership; thinking differently. As part of our DNA and Culture we collaborate with brands to be distinctive and move away from the comfort zone to truly ascend their marketing objectives.