Jun 6, 2023Deciphering Buyers.json and Demand Chain Object: IAB Gold StandardProgrammatic advertising is the backbone of the digital advertising ecosystem. Yet, it can be riddled with inefficiencies and opacity...
May 26, 2023Unleashing the Power of Google Shopping AdsIn the vibrant, ever-changing world of digital marketing, Google Shopping ads hold a place of paramount importance. They serve as...
May 10, 2023The Paradigm Shift: Meta’s Advantage Plus and the Revolution of Targeted E-CommerceThe advent of Meta’s Advantage Plus is set to redefine the terrain of targeted e-commerce, bringing a new level of sophistication to...
Apr 29, 2023The Double-Edged Sword of Social Responsibility and Brand ValuesIn his groundbreaking comedy special 'Inside,' Bo Burnham brilliantly captures a prevalent marketing trend: using a brand to stand for or...
Mar 1, 2023Experiential thrives in 2023.As the world slowly emerges from the pandemic, businesses and marketers are looking for innovative ways to reconnect with their...
Mar 1, 2023Social Responsibility is here to stay.Social responsibility has become an integral part of corporate branding and marketing strategies. As consumers become more socially...
Feb 6, 2023We're Attending ICE 2023Excited to announce that we'll be attending ICE 2023 at ExCel London from 7-9 February! This is a fantastic opportunity to connect with...
Jan 31, 2023Building a Long-Term Social Media Strategy is More ImportantSocial media has become an indispensable tool for businesses to reach out to their target audience and generate leads. While it may be...
Jan 9, 2023Introducing Sky AdsmartSky Adsmart is a revolutionary advertising platform that allows businesses to target specific demographics and households with their ads....