Jan 9, 2023The Indomitable Rise of Short-Form Video: A Look at TikTok and Facebook's ReelsIn the current digital landscape, content is king, but not just any content. Today, it's all about short-form videos. Since platforms...
Dec 8, 2022Introducing Language ModelsLanguage models are a type of artificial intelligence (AI) that are used to generate human-like text. These models have become...
Dec 8, 2022Meta Business Partner? YesIf you're a business owner, you know how important having a strong online presence is. Social media platforms like Facebook and Instagram...
Sep 9, 2022Combining Offline and Online for ImpactAs a marketer, you know that it's important to advertise your product or service both online and offline. But what's the best way to go...
Sep 3, 2022The Rise of First-Party DataIn the past, marketing efforts were focused on reaching as many people as possible with a generic message in the hopes that it would...
Sep 3, 2022Use Webinars to Drive EngagementWebinars are a great way to connect with your audience and offer them valuable information. But how do you make sure your webinar is...
Jul 7, 2022VOD. The Benefits Explained.It's no secret that video is one of the most popular forms of content on the internet. In fact, Cisco predicts that video will account...
Jun 23, 2022First party: Build trust-based relationships.The cookie-driven marketing era is coming to a close. For years, companies have been able to rely on mass-customer data to drive their...
Jun 15, 2022Thought: Driving Creativity & InnovationMost people think that in order to be creative, you have to be born with a certain level of intelligence or creativity. However, research...